Xiaoxuan Gu | Culture | Best Researcher Award

Ms. Xiaoxuan Gu | Culture | Best Researcher Award

Ms. Xiaoxuan Gu, Hangzhou Wanxiang Polytechnic, China

Xiaoxuan Gu holds a Master of Arts in English Studies from The University of Hong Kong and a Bachelor of Arts in English from Northeastern University, China. She is an English teacher at Hangzhou Wanxiang Polytechnic, where she teaches Oral English and Vocational English, and also manages the college’s English radio station. Xiaoxuan has published multiple articles on language and literature, with a focus on machine translation and identity construction in conversations. She is also an award-winning participant in national competitions and has volunteered in various educational and translation programs. 🏫📚🌐

 

Publication Profile

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Academic Background 🎓🌍

Xiaoxuan Gu holds a Master of Arts in English Studies from The University of Hong Kong, where she conducted a graduation thesis on the multimodal study of Chinese greetings learning through textbooks and online courses. Her major courses included language communication, cultural semiotics, and postcolonial representations. She earned a Bachelor of Arts in English from Northeastern University, Shenyang, China, with a thesis focusing on the quality evaluation of machine translation based on Juliane House’s model. Her studies also covered applied linguistics, English lexicology, and thesis writing. 📚💡

 

Work Experience 🧑‍🏫🎤

Xiaoxuan Gu is an English Teacher at Hangzhou Wanxiang Polytechnic, where she instructs two courses: Oral English and Vocational English. She is responsible for a class majoring in International Economics and Trade, where she imparts knowledge of English language skills tailored to the field. Additionally, Xiaoxuan manages the college’s English radio station, coordinating content and engaging students in language-related activities. Her role allows her to blend teaching and practical language use, ensuring that students develop both academic and vocational communication skills. 📚🎧

 

Professional Experience 💼🌍

Xiaoxuan Gu has participated in a range of professional experiences that enhance her expertise in language learning and communication. As a participant in the Desk Research Camp for Foreign Language Learning Emotions, she earned the title of “Outstanding Camper.” She also served as a Teaching Assistant at JNC Study Abroad Platform, where she managed online courses, answered students’ questions, and led interactive activities. Xiaoxuan attended the 2024 SJTU SDG Camp, focusing on educational challenges and solutions. Additionally, she presented papers at various forums, including the Beijing Foreign Studies University Graduate Forum and the International Symposium on Language Sciences. 📝🎓

 

Grants & Awards 🏆🎓

Xiaoxuan Gu has been recognized for her exceptional achievements and contributions across various domains. In 2024, she earned the Certificate of Achievement in Visual Arts for her participation in Hong Kong Impressions. She was also honored with multiple awards, including the 1st Prize in the provincial quarterfinal of the 2022 All China Interpreting Contest and the National Excellence Award in the Language Campaign to Promote Multilingualism. Other accolades include 2nd Prizes in the 7th National Academic English Vocabulary Competition and the 3rd National Colleges Innovative English Challenge. Her leadership was recognized with the Outstanding Student Leader award at Northeastern University. 🌟🎉

 

Research Focus 📚🌍

Xiaoxuan Gu’s research primarily revolves around global branding and multimodal communication, particularly in the context of digital marketing. Her work on Starbucks on Douyin (Chinese TikTok) highlights the intersection of social media and brand strategies, examining how global brands adapt to local markets. She explores cross-cultural communication, media discourse, and consumer behavior in the digital era, bridging linguistics, cultural semiotics, and new media. This research offers insights into the effectiveness of brand engagement and communication on global platforms. 🌐📱💬

 

Publication Top Notes 📚

How a brand works globally: a multimodal study of Starbucks on Douyin

 

 

Paweł Zygadło | Cultural Studies | Best Researcher Award

Assoc. Prof. Dr. Paweł Zygadło | Cultural Studies | Best Researcher Award

Assoc. Prof. Dr. Paweł Zygadło, Xi’an Jiaotong-Liverpool University, China

Dr. Paweł Zygadło is an expert in Chinese philosophy and cultural studies with a PhD from National Chengchi University, Taiwan. He has held various academic roles, including Acting Director of Post-graduate Research and Deputy Head of the Department of China Studies at Xi’an Jiaotong-Liverpool University. His research focuses on contemporary Chinese society, rituals, and human nature, with numerous international conference presentations. Dr. Zygadło has received multiple awards, including the Khyentse Foundation Award for Excellence in Buddhist Studies. He is a member of the European Association for China Studies and the Chinese Studies Association of Australia. 📚🌏

 

Publication Profile

Orcid

Educational Background

Assoc. Prof. Dr. Paweł Zygadło has a diverse academic background, beginning with a Master’s degree in Cultural Studies (Study of Religions and East Asian Studies) from Jagiellonian University, Cracow (1999–2004). He then pursued intensive Mandarin Chinese training at National Taiwan Normal University (2004–2005) and Communication University of China (2009). Dr. Zygadło earned his PhD in Philosophy from National Chengchi University, Taipei (2005–2013), further refining his expertise in Chinese philosophy and culture. His educational journey has played a crucial role in shaping his academic contributions to China studies. 🎓🌏📚

 

Awards, Fellowships, and Memberships

Assoc. Prof. Dr. Paweł Zygadło has received several prestigious awards and fellowships throughout his academic career. He became a member of the European Association for China Studies (EACS) in March 2023 and the Chinese Studies Association of Australia (CSAA) in June 2019. In 2016, he was awarded an RDF for his work on “The Concept of Face in Contemporary Chinese Society.” Other notable honors include the Khyentse Foundation Award for Excellence in Buddhist Studies (2012), multiple Taiwan Scholarships (2004–2010), and a Summer Undergraduate Research Fellowship in 2016. 🏅🌍📜🎓

 

Work Experience

Assoc. Prof. Dr. Paweł Zygadło has had an extensive career at Xi’an Jiaotong – Liverpool University, where he served as Acting Director of Post-graduate Research (Feb–Sept 2023), Associate Chair of the University Ethics Committee (2021–2023), and Deputy Head of the Department of China Studies (2018–2023). He has been an Associate Professor at the same department since 2016. Earlier, he was a Lecturer at both Xi’an Jiaotong – Liverpool University (2015–2016) and Minjiang University, Fuzhou (2013–2015). Dr. Zygadło began his academic career as an ESL teacher at Shengxing Chinese and English School in 2009. 🎓🌏📚👨‍🏫

 

Research Focus

Assoc. Prof. Dr. Paweł Zygadło’s research focuses on Chinese philosophy, cultural studies, and intercultural communication. His work examines topics such as Chinese values, the concept of face, moral psychology, and socio-political discourse in China. He explores themes related to Confucianism, Buddhist philosophy, and Chinese communication styles, including politeness and rhetoric. Dr. Zygadło’s research also covers the evolution of the Chinese psyche and space perception in Chinese culture. His publications contribute to the understanding of cultural particularism, national pride, and face and authority in Chinese contexts. 📚🌏💬🧠

 

Publication Top Notes 📚

  • Is human nature evil?—A re-examination of Xunzi’s argumentation and its implication for moral psychologyAsian Philosophy, 2024, DOI: 10.1080/09552367.2024.2430121 📘🤔
  • China and the World: Language, Culture, Politics (vol. 2)St Kliment Ohridski University Press, 2021 📚🌏
  • Face and Oppression– Lu Xun and Lin Yutangon Chinese Cult of FaceCrossroads of Liberty: Asian, African and European Literature Towards Freedom and Oppression, 2021 📖💬
  • China and the World: Language, Culture, Politics (vol. 1)St Kliment Ohridski University Press, 2020 📚🌏
  • Euphemism and communication in the Chinese cultural contextChina and the World: Language, Culture Politics, 2020 🗣️🌍
  • Perception of space and the evolution of the Chinese psycheActa Asiatica Varsoviensia, 2020 🧠🌏
  • Face and Authority: Cultural Challenges of Teaching in ChinaIAFOR Journal of Cultural Studies, 2020, DOI: 10.22492/ijcs.5.2.05 🎓🏫
  • ‘Chinese Values’ in Official Socio-political Discourse of PRCNew Zealand Journal of Asian Studies, 2020 🌐🇨🇳
  • Face and communication in Chinese contextGdańskie Studia Azji Wschodniej, 2018 💬🇨🇳
  • Cultural Particularism and Intercultural Communication: The Case of Chinese FaceIAFOR Journal of Cultural Studies, 2018, DOI: 10.22492/ijcs.3.2.05 🧑‍🤝‍🧑🌏
  • Patriotic Rhetoric in Chinese Public SpacesIAFOR Journal of Cultural Studies, 2017, DOI: 10.22492/ijcs.2.2.01 🇨🇳📢
  • Chinese Politeness (Limao) – Theory and PracticeDEStech Transactions on Social Science, Education and Human Science, 2017, DOI: 10.12783/dtssehs/icss2016/9204 🧑‍🎓🙏

 

Tareq Zuhair | Arts and Humanities | Best Researcher Award

Tareq Zuhair | Arts and Humanities | Best Researcher Award

Assist Prof Dr Tareq Zuhair, University of Petra, Jordan

Tareq Zuhair is an accomplished academic with a PhD in English Literature from the University of Jordan. 🏛️ With extensive teaching experience at institutions such as the University of Petra and the University of Jordan, he is known for his dynamic teaching style and commitment to knowledge dissemination. 📚 Fluent in English and Arabic, Tareq is also an author of notable works, including “The Disintegration of the American Dream” and “Didactic Literature.” His published research covers topics like hydropolitics and diaspora in literature. 🌍 He actively participates in academic activities as an external examiner and reviewer. 📖✍️

Publication profile

google scholar

Academic Qualifications

Dr. Tareq Zuhair holds a distinguished academic background in English Literature, having completed a PhD at the University of Jordan in Amman, Jordan, with a commendable average of Very Good in 2014. Prior to this, they earned a Master’s Degree in English Language and Literature from the same institution in 2004, also achieving a Very Good average. Their foundational education was completed with a Bachelor’s degree in English Language and Literature from Al al Bayt University in Mafraq, Jordan, in 2000, where they similarly attained a Very Good average. 📚🎓✨

Experience

Since 2015, He have been serving as an Assistant Professor at the University of Petra, where I contribute to various academic programs. Prior to this, He was a Part-Time Lecturer at the University of Jordan from 2004 to 2015, enriching students’ educational experiences. Additionally, He have been an External Examiner and Supervisor at the Arab Open University since 2017. He teaching experience spans diverse roles, including teaching TOEFL IBT and ITP, as well as instructing second secondary classes and IGSCE from 2000 to 2014. 🌟📚

Research focus

T. Zuhair’s research primarily examines themes related to cultural and political narratives in literature, with an emphasis on diaspora and identity. Their work includes exploring the representation of rootedness and displacement in Susan Abulhawa’s Mornings in Jenin, analyzing hydropolitical themes in literary works like Darraj’s A Curious Land, and interpreting psychoanalytic elements in Tennessee Williams’ The Glass Menagerie. This research underscores a critical engagement with socio-political issues and literary critique, often involving cross-cultural and thematic analysis.

Publication top notes

Trees, Rootedness, and Diaspora in Susan Abulhawa’s Mornings in Jenin

Hideous Hydropolitics in Darraj’s A Curious Land

A Psychoanalytic Reading of Tennessee Williams’ The Glass Menagerie and Lord Byron’s Love Letter

Sterility and Decay of Marriage in Eliot’s (The Cocktail Party)

Hamlet’s Displacement as a Recurrent Case in Cather’s A Lost Lady and Al Halaby’s Once in a Promised Land