Homayoun Pasha Safavi | Internal Marketing | Best Researcher Award

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Dr. Homayoun Pasha Safavi | Internal Marketing | Best Researcher Award

Dr. Homayoun Pasha Safavi, Cyprus International University, Best Researcher Award

Dr. Homayoun Pasha Safavi is a highly accomplished academic with a Ph.D. in Tourism Management from Eastern Mediterranean University, North Cyprus (2017). His research focuses on career adaptability in hotel service workers and the sustainability implications of urbanization on tourism. He also holds an M.S. in Tourism Management and a B.A. in French Studies. Dr. Safavi has taught at prestigious institutions such as Cyprus International University and European University of Lefke, contributing significantly to the fields of tourism and business administration. 🌍📚 His work integrates sustainability and adaptability, making him a key figure in modern tourism education.

Publication Profile

Google Scholar

Academic Background 🎓🌍

Dr. Homayoun Pasha Safavi holds a Ph.D. in Tourism Management (2017) from the Faculty of Tourism at Eastern Mediterranean University, North Cyprus. His research focuses on career adaptability among hotel service workers, contributing to the tourism industry’s development. He also earned an M.S. in Tourism Management (2012) from the same institution. Earlier, he completed a B.A. in French Studies (2010) at Delhi University, India. His academic journey reflects a diverse and interdisciplinary approach, bridging tourism management with language and culture, showcasing his comprehensive expertise in the field. 📘✨

Professional Experience 💼🌟

Dr. Homayoun Pasha Safavi has accumulated a wealth of experience in academia, working both as a full-time and part-time faculty member. He is currently a full-time faculty member at Cyprus International University (CIU/UKÜ) in the Faculty of Economics and Administrative Sciences, Department of Business Administration, and at the European University of Lefke (EUL/LAÜ) in the School of Tourism & Hotel Management. His part-time roles include teaching at Eastern Mediterranean University (EMU/DAÜ) and Final International University (FIU/UFÜ) in the fields of Business Administration and Tourism & Culinary Arts. His diverse teaching experience spans multiple prestigious institutions, highlighting his expertise in tourism and business administration. 🏫👨‍🏫

Research Focus

Dr. Homayoun Pasha Safavi’s research primarily revolves around human resource management, with a focus on the hospitality and tourism sectors. Key themes include work engagement, job outcomes, career adaptability, and psychological capital. His studies also explore the impact of job insecurity, leadership styles, and employee well-being. A significant portion of his work delves into employee performance, particularly in high-pressure environments like the hotel and airline industries. Additionally, his research touches on stressors and organizational practices, aiming to improve employee satisfaction and organizational performance. 🌍👨‍🏫🧳

Conclusion

Dr. Homayoun Pasha Safavi stands out as a highly qualified and dedicated academic professional. His significant contributions through both his education and research make him an excellent candidate for the Best Researcher Award. His interdisciplinary approach, encompassing sustainable tourism and career adaptability, demonstrates a keen understanding of both theoretical and practical aspects of tourism management. His diverse teaching experience further solidifies his expertise and commitment to advancing research in the field of tourism.

Publication Top Notes

  • “Does work engagement mediate the effects of challenge stressors on job outcomes? Evidence from the hotel industry” – 270 citations (2014) 🏨

  • “The association of psychological capital, career adaptability and career competency among hotel frontline employees” – 157 citations (2019) 🌟

  • “High-performance work practices and hotel employee outcomes: The mediating role of career adaptability” – 141 citations (2018) 💼

  • “How can leaders enhance employees’ psychological capital? Mediation effect of person-group and person-supervisor fit” – 58 citations (2020) 🤝

  • “The effect of job insecurity on employees’ job outcomes: The mediating role of job embeddedness” – 52 citations (2019) 🔒

  • “The ugly side of job rotation” – 33 citations (2021) 🔄

  • “The impact of ethical leadership on counterproductivity among cabin crews” – 26 citations (2020) ✈️

  • “Outcomes of environmental awareness” – 14 citations (2022) 🌍

  • “Impact of Strategic Management Practices on Organizational Performance: Empirical Studies of Selected Firms in Libya” – 13 citations (2022) 📈

  • “Unraveling the fuzzy predictors of stress at work” – 12 citations (2021) 😰

 

Tracy Khan | Marketing | Best Researcher Award

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Assist. Prof. Dr. Tracy Khan | Marketing | Best Researcher Award

Assist. Prof. Dr. Tracy Khan, University of Wisconsin Whitewater, United States

Assist. Prof. Dr. Tracy A. Khan is an Assistant Professor in the Department of Marketing at the University of Wisconsin-Whitewater. She holds a Ph.D. in Business Administration from the University of Rhode Island and an M.B.A. in Data Analytics from the University of New Haven. Dr. Khan has extensive industry experience, including roles at Yelp and 90 Degree Benefits. Her research focuses on digital marketing, consumer behavior, and social media strategies, with several publications in notable journals. Dr. Khan is dedicated to teaching and mentoring students, enhancing their skills in marketing and sales. 📈📚🌍

Publication Profile

Google Scholar

Academic Background

Dr. Khan holds a Ph.D. in Business Administration with a focus on Marketing from the University of Rhode Island. Her academic journey also includes an MBA in Data Analytics and dual Bachelor’s degrees in Global Business and Environmental Business. This diverse educational background equips her with a well-rounded understanding of marketing in various contexts.

Professional Experience

Dr. Khan has a rich blend of teaching and industry experience. Her previous roles include instructing at the University of Rhode Island and working as a Director of Marketing, where she successfully implemented digital marketing strategies. This combination of academic and practical expertise enhances her research perspectives and teaching methodologies.

Research Contributions

Dr. Khan’s research is both prolific and impactful, with publications in notable journals such as the Journal of Research in Interactive Marketing and contributions to books addressing sustainable value creation. Her works explore critical topics like digital activism, consumer behavior, and the role of AI in marketing. With multiple publications under review and works in progress, her commitment to advancing knowledge in marketing is evident.

Awards and Recognition

Dr. Khan has received multiple awards acknowledging her teaching excellence, research contributions, and commitment to diversity and inclusion in academia. The Dean’s Excellence Award and the Best Talk Award at the Society of Consumer Psychology Conference are notable accolades that reinforce her qualifications.

Research Focus

Assist. Prof. Dr. Tracy Khan’s research focuses primarily on digital marketing, particularly the dynamics of consumer behavior in the context of social media. Her work examines the impact of online interactions, such as the unintended consequences of negative comments on brand posts, and emphasizes value creation through innovative marketing strategies. Dr. Khan is also interested in how fun in marketing communications can influence consumer behavior and promote positive change. Her contributions to interactive marketing and consumer psychology underscore the importance of understanding consumer interactions in the digital landscape. 📊💻🛍️✨

 


Conclusion

Assist. Prof. Dr. Tracy Khan’s strong educational foundation, extensive research output, active participation in the academic community, and recognition for excellence in teaching and leadership make her a highly suitable candidate for the Research for Best Researcher Award. Her continued commitment to innovation in marketing research will undoubtedly contribute to the field’s advancement and inspire future scholars.

Publication Top Notes  

Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts

  • Cited: 15 Year: 2022

Cutting-edge research in social media and interactive marketing: a review and research agenda

  • Cited: 4 Year: 2024

Fun in Marketing Communications and Implications for Consumer Behavior Change

  • Cited: 1 Year: 2023

Ala’Dandis | Marketing | Best Researcher Award

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Assoc Prof Dr. Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr. Ala’Dandis, Princess Sumaya University for Technology, Jordan

Assoc. Prof. Dr. Ala’Dandis is an esteemed academic specializing in marketing with a PhD from the University of Huddersfield (UK). Currently serving in the E-Marketing and Social Media Department at Princess Sumaya University for Technology (PSUT), Amman, Jordan, Dr. Dandis has previously held positions at Applied Science Private University and Mutah University. His research focuses on digital marketing, customer loyalty, and service quality, with numerous publications in top-tier journals. Notably, he has contributed to the “Routledge Companion to Marketing Research” and has several papers indexed in Scopus. 🌟📚📈

 

Publication profile

Orcid

Education 🎓

Dr. A.O. Dandis earned his PhD in Marketing from the University of Huddersfield (UK) in 2016. He holds an M.Sc. in Marketing (2006) and a B.Sc. in Marketing (2003), both from the University of Jordan.

Research Focus

Ala’ Omar Dandis is a researcher specializing in marketing and customer behavior, focusing on service quality, relationship marketing, and brand management. His work spans diverse topics such as the influence of service quality on relationship marketing outcomes in healthcare, social media marketing strategies, and customer lifetime value in the fast-food industry. He also investigates factors affecting electronic word of mouth and entrepreneurial intentions. Dandis’ research often intersects with customer satisfaction, brand equity, and social marketing ethics. 📈📊💬

Publication Top Notes

  • “The influence of service quality and marketing ethics on relationship marketing outcome in private hospitals”
    Journal of Marketing Communications
    2024
    DOI: 10.1080/13527266.2024.2376256 📑
  • “Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM”
    International Journal of Quality & Reliability Management
    2024
    DOI: 10.1108/IJQRM-10-2023-0314 📊
  • “Exploring public voice on social media: Twitter Users’ views on the circular economy”
    Sustainable Development
    2024
    DOI: 10.1002/sd.3028 🌍
  • “The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut”
    Journal of Foodservice Business Research
    2024
    DOI: 10.1080/15378020.2022.2083910 🍽️
  • “Factors affecting entrepreneurial intentions among students in higher education institutions”
    International Journal of Educational Management
    2024
    DOI: 10.1108/IJEM-09-2023-0470 🎓
  • “Social media marketing strategy: The impact of firm generated content on customer based brand equity in retail industry”
    Journal of Marketing Communications
    2024
    DOI: 10.1080/13527266.2023.2300076 🛍️
  • “Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context”
    Cogent Business & Management
    2023
    DOI: 10.1080/23311975.2023.2228028 🌐
  • “Customer lifetime value: the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants”
    The TQM Journal
    2023
    DOI: 10.1108/TQM-08-2022-0248 🍔
  • “The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants”
    The TQM Journal
    2023
    DOI: 10.1108/TQM-03-2022-0091 🍟
  • “Social marketing, shock advertising and risky consumption behavior”
    International Journal of Emerging Markets
    2023
    DOI: 10.1108/IJOEM-09-2020-1111 🚬

Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

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Assoc Prof Dr Ala’Dandis | Marketing | Best Researcher Award

Assoc Prof Dr Ala’Dandis, Princess Sumaya University for Technology, Jordan

Assoc. Prof. Dr. Ala’ Dandis is affiliated with Princess Sumaya University for Technology (PSUT) in Jordan. Dr. Dandis is an accomplished academic and researcher, specializing in technology and engineering. At PSUT, he has made significant contributions to the development of innovative technologies and has played a crucial role in advancing the university’s research capabilities. His work focuses on integrating cutting-edge technological solutions to address contemporary challenges in various industries.

Profile

Google scholar

Education

  • Ph.D. in Marketing – University of Huddersfield, UK, 2016
  • M.Sc. in Marketing – University of Jordan, 2006
  • B.Sc. in Marketing – University of Jordan, 2003

Professional experience

  • Assistant Professor – E-Marketing and Social Media Department
    Princess Sumaya University for Technology (PSUT), Amman, Jordan
    September 2023 – Present
  • Associate Professor – Digital Marketing Department
    Applied Science Private University, Amman, Jordan
    November 2021 – September 2023
  • Assistant Professor – Marketing Department
    Applied Science Private University, Amman, Jordan
    September 2016 – November 2021
  • Full-time Lecturer – Marketing Department
    Mutah University, Al Karak, Jordan
    September 2008 – March 2013
  • Part-time Lecturer – Business Administration Department
    Princess Sumaya University for Technology (PSUT), Amman, Jordan
    July 2012 – September 2012
  • Site Coordinator
    NYIT University, Amman, Jordan
    November 2007 – August 2008

Research focus: Marketing

Dr. Dandis’s research interests include digital marketing, e-marketing, social media marketing, consumer behavior, and the application of technology in marketing strategies. His work focuses on the integration of digital tools and platforms to enhance marketing practices and improve consumer engagement.

Recent Research Submissions:

  • 2023: “The Social Dimension of The Circular Economy, a Review Towards a Comprehensive Narrative.” (Submitted)
  • 2023: “Social Marketing Strategy: The Impact of Firm Generated Content on Customer Based Brand Equity in Retail Industry.” (Submitted)
  • 2023: “Does the Quality of Employee Innovation Matter in the UK Hotel Industry? The Mediating Role of Psychological Safety.” (Submitted)
  • 2023: “Factors Influencing the Intention to Visit and Revisit Jordanian Touristic Destinations Using Jannah Jo Application: The Role of E-WOM.” (Submitted)
  • 2023: “Exploring Public Voice on Social Media: Twitter Users’ Views on Circular Economy.” (Submitted)
  • 2023: “An Exploratory Study on Factors Affecting Public Acceptance of The Circular Economy Services.” (Submitted)
  • 2023: “The Role of Marketing in Influencing Entrepreneurial Intentions Among Students in Higher Education Institutions.” (Submitted)

Publication Top Notes

  • 2023: Al Abdallah, G., Helal, R., Dandis, A.O., Wright, (2023). “Differences in How Leaders and Employees View Organizational Changes: Lessons from an International Multicultural Context.” Cogent Business & Management, 10(2), 2228028. (ABS (1), Scopus Q2)
  • 2023: Rabah, H. A., Dandis, A. O., Eid, M. A. H., Tiu Wright, L., Mansour, A., & Mukattash, I. L. (2023). “Factors influencing electronic word of mouth behavior in higher education institutions.” Journal of Marketing Communications, 1-25. (ABS (1), ABDC (B), Scopus Q1)
  • 2023: Dandis, A. O., Al Haj Eid, M., Griffin, D., Robin, R., & Ni, A. K. (2023). “Customer lifetime value: The effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
  • 2022: Dandis, A. O., Wallace-Williams, D. M., Arnt, A., Tiu Wright, L., & Abusiam, Y. (2022). “The Effect of Brand Experiences and Relational Benefits on Loyalty in the Fast-Food Restaurants.” TQM Journal. (Accepted, ABS (1), ABDC (B), Scopus Q1)
  • 2022: Al Abdallah, G., Dandis, A.O., & Al Haj Eid, M. B. (2022). “The Impact of Instagram Utilization on Brand Management: An Empirical Study on the Restaurants Sector in Beirut.” Journal of Foodservice Business Research, 1-33. (ABS (1), ABDC (C), Scopus Q2)
  • 2022: Wallace-Williams, D. M., Tiu Wright, L., & Dandis, A. O. (2022). “Social norms, cues and improved communication to influence behaviour change of smokers.” Journal of Marketing Communications, 29(3), 288-313. (ABS (1), ABDC (B), Scopus Q1)
  • 2022: Robin, R., & Dandis, A. O. (2022). “Business as usual through contact tracing app: What influences intention to download?” Journal of Marketing Management, 37(17-18), 1903-1932. (ABS (2), ABDC (A), Scopus Q1)
  • 2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’. (2022). “Customer lifetime value: Investigating the factors affecting attitudinal and behavioural brand loyalty.” TQM Journal, 34(3), 476-493. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Dandis, A. O., Al Haj Eid, Mohammad Badi’, Robin, R., & Wierdak, N. (2022). “An empirical investigation of the factors affecting customer lifetime value.” The International Journal of Quality & Reliability Management, 39(4), 910-935. (Applied Scopus Q1, ABS (2), ABDC (B))
  • 2021: Dandis, A. O., Jarrad, A. A., Joudeh, J. M. M., Mukattash, I. L., & Hassouneh, A. G. (2022). “The effect of multidimensional service quality on word of mouth in university on-campus healthcare centers.” TQM Journal, 34(4), 701-727. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Dandis, A. O., Wright, L. T., Wallace-Williams, D. M., Mukattash, I., Al Haj Eid, M., & Cai, H. (2021). “Enhancing consumers’ self-reported loyalty intentions in Islamic banks: The relationship between service quality and the mediating role of customer satisfaction.” Cogent Business & Management, 8(1), 1892256. (Applied Scopus Q2, ABS (1))
  • 2020: Dandis, A. O., & Wright, L. T. (2020). “The effects of CARTER model on attitudinal loyalty in Islamic Banks.” International Journal of Quality and Service Sciences, 12(2), 149-171. (Applied Scopus Q1, ABS (1), ABDC (B))
  • 2021: Bilisbekov, N., Sarfo, C., Dandis, A. O., & Eid, M. A. (2021). “Linking bank advertising to customer attitudes: The role of cognitive and affective trust.” Management Science Letters, 11(4), 1083-1092. (Applied Scopus Q2)
  • 2021: Mugenia, P., Sarfob, C., Dandis, A. O., Eid, M. A., and Abou-Moghli, A. (2021). “Does Executive Compensation Dispersion Affect Firm Performance: The Moderating Role of Technology Intensity.” International Journal of Innovation, Creativity and Change, 15(3), 438-468. (Applied NA)
  • 2021: Abou-Moghli, A., & Dandis, A. (2021). “The association between entrepreneurship, management, and sustainable development in the middle east: A systematic review and meta-analysis.” Management Science Letters, 2091-2098. (Applied NA)
  • 2018: Joudeh, J. M., & Dandis, A. (2018). “Service Quality, Customer Satisfaction and Loyalty in an Internet Service Providers.” International Journal of Business and Management, 13(8), 108-120.

 

 

Chonlatis Darawong | Marketing Management | Best Researcher Award

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Assoc Prof Dr. Chonlatis Darawong | Marketing Management | Best Researcher Award

Assoc Prof Dr. Chonlatis Darawong, Sripatum University, Chonburi Campus, Thailand

Chonlatis Darawong, Ph.D., is an esteemed Associate Professor with a diverse background in academia and research 🎓. With a Ph.D. in Management from the Asian Institute of Technology, he specializes in areas such as international business, marketing, and organizational behavior. With over a decade of experience in lecturing and conducting impactful research 🌟, he has contributed significantly to numerous publications in prestigious journals 📚. Darawong’s expertise extends to consultancy roles, where he has advised on topics ranging from franchise management to service quality enhancement. Passionate about education and innovation, he continues to inspire students and professionals alike.

 

Publication Profile:

Scopus

Orcid

Google scholar

Education and Qualifications:

Chonlatis Darawong embarked on an illustrious academic journey that solidified his expertise in management and marketing 📚. His educational odyssey commenced with a Bachelor of Science in Agro-Industrial Product Development from Kasetsart University, Bangkok, Thailand. Building upon this foundation, he pursued a Master of Business Administration with a specialization in Marketing at the National Institute of Development Administration. His thirst for knowledge led him to attain a Ph.D. in Management from the esteemed School of Management, Asian Institute of Technology, Pathumthani, Thailand. Throughout his educational pursuits, Darawong exhibited a relentless dedication to learning and research, culminating in impactful contributions to academia 🎓.

Work Experience :

Chonlatis Darawong’s professional journey exemplifies versatility and dedication across diverse industries 🚀. From academia to corporate settings, his roles span teaching, research, and project management. As a Full-time Lecturer at Sripatum University, he imparts knowledge in various business disciplines to both undergraduate and MBA students 🎓. His stint at Chula Unisearch as a Researcher underscored his prowess in conducting in-depth studies for organizations like ARDA. Darawong’s commitment extends to part-time roles, where he shares expertise in international business research and brand communication. Throughout his career, he’s embraced challenges with resilience, contributing significantly to education and industry alike 🌟.

Research Focus:

Chonlatis Darawong’s research focus encompasses various facets of organizational dynamics and innovation 🧠. With a keen interest in new product development and team dynamics, he has delved into topics such as leadership styles, conflict management, and cross-functional communication. Darawong’s investigations extend to understanding the impact of cultural diversity on team performance and the nuances of managing conflicts between different functional units within organizations. His work not only sheds light on the intricacies of organizational behavior but also offers practical insights for enhancing team effectiveness and fostering innovation. Through his diverse array of studies, Darawong continues to contribute significantly to the field of management research 🌟.

Publication Top Notes:

  1. Service quality enhancing student satisfaction in international programs of higher education institutions: A local student perspective 📚 Cited by: 69, Year: 2019
  2. Dynamic capabilities of new product development teams in performing radical innovation projects📚 Cited by: 50, Year: 2018
  3. The influence of leadership styles on new product development performance: the moderating effect of product innovativeness📚 Cited by: 33, Year: 2020
  4. Acculturation of local new product development team members in MNC subsidiaries in Thailand 📚 Cited by: 27, Year: 2012
  5. The impact of cross-functional communication on absorptive capacity of NPD teams at high technology firms in Thailand📚 Cited by: 25, Year: 2015
  6. The impact of communication on conflict between expatriate and local managers working in NPD projects of MNC subsidiaries: A local perspective
  7. Improving student satisfaction and learning outcomes with service quality of online courses: evidence from Thai and Indonesian higher education institutions
  8. Conflict management styles and interpersonal conflict between marketing and R&D personnel during the new product development process
  9. Enhancing the service quality of community pharmacies for non-prescription medicines based on the perspectives of pharmacists and patients: a qualitative study
  10. Managing conflict between engineers/R&D and marketers in new product development process

 

Ziyi Gao| Marketing | Best Researcher Award

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Dr. Ziyi Gao | Marketing | Best Researcher Award

Dr. Ziyi Gao, Yunnan University of Finance and Economics, China

Dr. Ziyi Gao is a lecturer at Yunnan University of Finance And Economics in Kunming, China 🇨🇳. Holding a position in the School of Overseas Education since September 2023, Dr. Gao contributes to shaping the academic journey of students. With a focus on enhancing academic performance, Dr. Gao has published research articles exploring topics such as the use of generative AI in education and the impact of travel apps on tourist behavior. Their work reflects a dedication to understanding and improving educational practices and the tourism industry. Dr. Gao collaborates with fellow researchers to investigate the drivers of various phenomena, including self-determination in learning and user experience in tourism. Through their contributions to scholarly journals, Dr. Gao shares insights and findings that contribute to the advancement of knowledge in their field. With a commitment to both teaching and research, Dr. Gao plays a vital role in shaping the academic and professional development of students and contributing to the wider body of knowledge in their field.

Publication profile:

Orcid

Google Scholar

Employment:

Dr. Ziyi Gao has been serving as a Lecturer at Yunnan University of Finance And Economics in Kunming, China, since September 2023 🏫. Specifically, Dr. Gao is affiliated with the School of Overseas Education, where they contribute to the academic development of students. Their role involves delivering lectures, guiding students, and facilitating learning experiences. Yunnan University of Finance And Economics, a prominent institution in the region, provides a dynamic environment for both teaching and research. Through their position, Dr. Gao actively engages with students and contributes to the university’s mission of fostering academic excellence and global awareness.

Research Focus:

Dr. Ziyi Gao’s research focus encompasses two main areas: the intersection of technology and tourism, and educational methodologies enhanced by artificial intelligence 📱. Through their studies, Dr. Gao investigates the impact of travel apps on tourist behavior, exploring how these applications can influence intentions and user experiences. Additionally, they delve into the use of generative AI to enhance academic performance, particularly in business education, employing an interactive-constructive-active-passive (ICAP) self-determination perspective. By exploring these topics, Dr. Gao contributes to a deeper understanding of the role of technology in shaping both the tourism industry and educational practices, paving the way for innovative advancements in these fields.

Publication Top Notes:

 

 

 

Anu Gupta | Marketing | Young Scientist Award

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Assist Prof Dr. Anu Gupta | Marketing | Young Scientist Award

Assistant professor, chandigarh university, India

🏆🌟 Prof. Dr. Anu Gupta, an esteemed Assistant Professor at Chandigarh University in India, has garnered prestigious recognition with the Young Scientist Award. With expertise in Marketing, Dr. Gupta epitomizes academic excellence and dedication to innovation. Her relentless pursuit of knowledge and groundbreaking research in marketing strategies has not only enriched academia but also inspired budding scholars. As a trailblazer in her field, Dr. Gupta’s contributions transcend boundaries, leaving an indelible mark on the academic landscape. This coveted award stands as a testament to her remarkable achievements and serves as a beacon of inspiration for aspiring academics worldwide.

Profile

Google Scholar

Work Experience

🎓🌟 Since July 2023, Dr. Anu Gupta has been serving as an Assistant Professor at Chandigarh University, continuing her journey of academic excellence and research. Prior to her current position, she dedicated her expertise to Himgiri Zee University as an Assistant Professor from June 2022 to June 2023, further honing her teaching skills and enriching the academic environment. With each role, Dr. Gupta has demonstrated unwavering commitment and passion for imparting knowledge and nurturing young minds. Her tenure at both institutions reflects her dedication to fostering intellectual growth and contributing meaningfully to the academic community.

 

Academic Qualifications

🎓📚 Dr. Anu Gupta earned her PhD in Marketing from DIT University, awarded in November 2022, with a thesis titled “Green consumption behavior among millennials.” Under the guidance of Prof. Dr. Hemraj Verma, Dean of Academic Affairs at DITU, and co-supervised by Dr. Vijay Kumar Jain, Associate Professor at DIT University, she delved into the intricate dynamics of consumer behavior. Prior to her doctoral studies, Dr. Gupta completed her MBA in Marketing from KCMT, Bareilly, affiliated with UPTU, and her Bachelor’s in Commerce from the same institution. Her academic journey showcases a steadfast commitment to exploring and advancing marketing theory and practice. 🌱

Contributions 

🔍📊 Dr. Anu Gupta possesses adept skills in various research tools essential for conducting effective research, including VOS Viewer, SPSS, SMART PLS, and AMOS. With proficiency in these tools, she navigates through data analysis and interpretation with precision and expertise. Her scholarly endeavors have resulted in a commendable total of nine publications, including seven in Scopus-indexed journals and two in UGC care-listed publications. Additionally, Dr. Gupta has actively participated in six workshops and presented her research findings in four international conferences, further enriching her academic repertoire and fostering collaborative exchange in the global scholarly community. 📝🌐

Publications Top Notes

Social media and green consumption behavior of millennials” – 2020 (Cited by 34)

“Millennials green consumption behavior and its linkage to firms marketing competitiveness: Findings from select study in Uttarakhand” – 2020 (Cited by 21)

“Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being” – 2023 (Cited by 6)

“Consumer green consumption behavior: a myth or reality in the information age? A study based on bibliometric analysis approach” – 2022 (Cited by 4)

“Global research trend on yoga and Yagya intervention on mental illness: A Bibliometric attributes of five decades (1972–2021)” – 2023 (Cited by 1)

“Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender” – 2023 (Cited by 1)

“A global research trend in AUM meditation: A bibliometric analysis of past five decades” – 2022 (Cited by 1)

“Modelling drivers of millennials’ green consumption behavior: an interpretive structural modelling approach” – 2022 (Cited by 1)

“Yagna Pathy: a cost-effective, traditional low-intensity psychological intervention to manage Common Mental disorders: A cross-sectional pilot study” – 2023

“Effects of a yoga protocol in managing depression, anxiety, and stress among office workers during the COVID-19 pandemic: A cross-sectional study” – 2023