Ahmad Shajrawi | Digital Marketing | Best Researcher Award

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Dr. Ahmad Shajrawi | Digital Marketing | Best Researcher Award

Dr. Ahmad Shajrawi, Middle East University, Jordan

Dr. Ahmad A. I. Shajrawi is an accomplished academic and researcher from Zarqa, Jordan, with a PhD in Marketing from Aligarh Muslim University (2005), a Master’s in Marketing (2016), and a Bachelor’s in Computer Science (2021) from Zarqa University. Currently an Assistant Professor at Middle East University, he specializes in digital marketing and social media. With extensive teaching experience at various Jordanian colleges and the Directorate of Education, he also delivers training in programming, graphic design, and management. Dr. Shajrawi has authored/co-authored numerous research papers in reputed journals and conferences on digital marketing, consumer behavior, leadership, and ICT. He holds a published patent and has co-authored three academic books. He is an editorial board member and reviewer for international journals and actively participates in global conferences. Fluent in Arabic, English, and proficient in French, Dr. Shajrawi is known for his interdisciplinary approach, innovation in marketing strategies, and commitment to advancing research and education in Jordan

Publication Profile

Google Scholar

Educational Background

Dr. Ahmad A. I. Shajrawi possesses a strong academic foundation that bridges both marketing and computer science, reflecting his interdisciplinary expertise. He earned his PhD in Marketing in 2021 from the prestigious Aligarh Muslim University (AMU), India, where he developed advanced research skills and strategic insights into consumer behavior and digital marketing. Prior to that, he completed his Master’s Degree in Marketing in 2016 from Zarqa University, Jordan, deepening his understanding of market dynamics and managerial practices. Dr. Shajrawi began his academic journey with a Bachelor’s Degree in Computer Science from Zarqa University in 2005, equipping him with strong technical competencies in programming and information systems. This unique combination of technical and marketing education has enabled him to effectively integrate digital tools with strategic business applications. His diverse educational background underpins his success as an educator, researcher, and digital marketing expert, contributing significantly to both academia and industry in Jordan and beyond.

Professional Experience

Dr. Ahmad A. I. Shajrawi has amassed a diverse and impactful career in education, combining managerial, teaching, and technical expertise. Currently, he serves as an Assistant Professor at the Faculty of Business, Middle East University, where he specializes in teaching digital marketing and social media, contributing to the academic growth of future business leaders. His professional journey began at the Directorate of Education for the First Zarqa District, where he worked as a teacher from 2005 to 2010 and again from 2008 to 2018, playing a key role in foundational education. Between 2019 and 2023, he held lecturer positions at several prominent Jordanian institutions, including Zarqa National College, Khawarizmi College, Islamic Society College, and Hittein College, focusing on graphic design. His extensive experience reflects a strong commitment to educational development, skill enhancement, and digital innovation, underlining his reputation as a well-rounded academic and mentor in Jordan’s higher education landscape.

Teaching and Training Expertise

Dr. Ahmad A. I. Shajrawi brings extensive teaching and training experience across a range of technical and business disciplines, reflecting his interdisciplinary strengths. He has conducted comprehensive training in Graphic Design, covering industry-standard tools such as Adobe Photoshop, Adobe Illustrator, CorelDRAW, and Adobe Flash, equipping students with practical design and creative skills. In the area of digital literacy, he has provided instruction in ICDL (International Computer Driving License), ensuring proficiency in essential computer applications. His expertise in programming languages includes VB.NET, Visual Basic, ASP.NET, C++, and Java, demonstrating his ability to bridge the gap between business and technology through applied coding and development knowledge. Additionally, Dr. Shajrawi has taught core business concepts through courses like Principles of Management, enabling learners to understand organizational structures and leadership fundamentals. His well-rounded teaching portfolio highlights his commitment to delivering versatile, career-ready skills to students across business and technology domains

Research Focus

Dr. Ahmad A. I. Shajrawi’s research primarily focuses on the intersection of digital marketing, corporate sustainability, consumer behavior, and technology-driven business strategies. His scholarly contributions span topics such as the impact of digital marketing on business model adoption, the role of leadership and motivation in telecommunications, service quality’s influence on customer loyalty, and crisis management in higher education. Additionally, Dr. Shajrawi explores contemporary themes like green marketing, artificial intelligence integration, sustainable supply chains, and mobile marketing strategies. His work often integrates corporate social responsibility, employee engagement, and ICT applications, especially in emerging markets like Jordan. By collaborating on interdisciplinary studies involving business, marketing, sustainability, and technology, he offers valuable insights into modern business challenges and innovative solutions. His growing citation record and publication diversity position him as an influential researcher in digital business transformation and sustainable marketing practices, contributing significantly to academic and practical advancements in the field.

Publication Top Notes

📘 Societal sustainability consciousness and corporate responsibility uptake in Jordan – Cited by: 16 | Year: 2024 🌍📊
📘 Crisis management strategies during COVID-19 in Jordanian universities – Cited by: 14 | Year: 2021 🏥🎓
📘 International Marketing in the Modern Era – Cited by: 7 | Year: 2020 🌐📈
📘 The role of technology in enhancing business processes – Cited by: 5 | Year: 2023 💻⚙️
📘 Leadership impact on employee motivation in Jordan’s telecom sector – Cited by: 4 | Year: 2023 📞👥
📘 Digital marketing’s role in BIM adoption in Jordanian interior design – Cited by: 3 | Year: 2024 🏗️📱
📘 Brand effect on purchase decision: Zain Telecom case study – Cited by: 3 | Year: 2020 🛍️📶
📘 Sustainable leadership in family-owned businesses – Cited by: 2 | Year: 2025 👨‍👩‍👦🌱
📘 Sustainable supply chain management for reducing carbon footprint – Cited by: 2 | Year: 2025 🚛🌍
📘 ICT impact on tourism marketing in Jordan – Cited by: 2 | Year: 2021 🏞️💼
📘 Jordan’s economic growth and its effect on poverty and inequality – Cited by: 1 | Year: 2025 📉🏦
📘 Mobile Marketing in the Digital Era – Cited by: 1 | Year: 2023 📲🛒
📘 Digital marketing strategy for boosting e-commerce sales – Year: 2025 🛍️📊
📘 Green marketing’s effect on accounting performance with AI – Year: 2025 ♻️🤖
📘 Employee engagement in corporate sustainability initiatives – Year: 2025 👨‍💼🌿

 

Tracy Khan | Marketing | Best Researcher Award

Published on by Academic Awards

Assist. Prof. Dr. Tracy Khan | Marketing | Best Researcher Award

Assist. Prof. Dr. Tracy Khan, University of Wisconsin Whitewater, United States

Assist. Prof. Dr. Tracy A. Khan is an Assistant Professor in the Department of Marketing at the University of Wisconsin-Whitewater. She holds a Ph.D. in Business Administration from the University of Rhode Island and an M.B.A. in Data Analytics from the University of New Haven. Dr. Khan has extensive industry experience, including roles at Yelp and 90 Degree Benefits. Her research focuses on digital marketing, consumer behavior, and social media strategies, with several publications in notable journals. Dr. Khan is dedicated to teaching and mentoring students, enhancing their skills in marketing and sales. 📈📚🌍

Publication Profile

Google Scholar

Academic Background

Dr. Khan holds a Ph.D. in Business Administration with a focus on Marketing from the University of Rhode Island. Her academic journey also includes an MBA in Data Analytics and dual Bachelor’s degrees in Global Business and Environmental Business. This diverse educational background equips her with a well-rounded understanding of marketing in various contexts.

Professional Experience

Dr. Khan has a rich blend of teaching and industry experience. Her previous roles include instructing at the University of Rhode Island and working as a Director of Marketing, where she successfully implemented digital marketing strategies. This combination of academic and practical expertise enhances her research perspectives and teaching methodologies.

Research Contributions

Dr. Khan’s research is both prolific and impactful, with publications in notable journals such as the Journal of Research in Interactive Marketing and contributions to books addressing sustainable value creation. Her works explore critical topics like digital activism, consumer behavior, and the role of AI in marketing. With multiple publications under review and works in progress, her commitment to advancing knowledge in marketing is evident.

Awards and Recognition

Dr. Khan has received multiple awards acknowledging her teaching excellence, research contributions, and commitment to diversity and inclusion in academia. The Dean’s Excellence Award and the Best Talk Award at the Society of Consumer Psychology Conference are notable accolades that reinforce her qualifications.

Research Focus

Assist. Prof. Dr. Tracy Khan’s research focuses primarily on digital marketing, particularly the dynamics of consumer behavior in the context of social media. Her work examines the impact of online interactions, such as the unintended consequences of negative comments on brand posts, and emphasizes value creation through innovative marketing strategies. Dr. Khan is also interested in how fun in marketing communications can influence consumer behavior and promote positive change. Her contributions to interactive marketing and consumer psychology underscore the importance of understanding consumer interactions in the digital landscape. 📊💻🛍️✨

 


Conclusion

Assist. Prof. Dr. Tracy Khan’s strong educational foundation, extensive research output, active participation in the academic community, and recognition for excellence in teaching and leadership make her a highly suitable candidate for the Research for Best Researcher Award. Her continued commitment to innovation in marketing research will undoubtedly contribute to the field’s advancement and inspire future scholars.

Publication Top Notes  

Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts

  • Cited: 15 Year: 2022

Cutting-edge research in social media and interactive marketing: a review and research agenda

  • Cited: 4 Year: 2024

Fun in Marketing Communications and Implications for Consumer Behavior Change

  • Cited: 1 Year: 2023

Ziyi Gao| Marketing | Best Researcher Award

Published on by Academic Awards

Dr. Ziyi Gao | Marketing | Best Researcher Award

Dr. Ziyi Gao, Yunnan University of Finance and Economics, China

Dr. Ziyi Gao is a lecturer at Yunnan University of Finance And Economics in Kunming, China 🇨🇳. Holding a position in the School of Overseas Education since September 2023, Dr. Gao contributes to shaping the academic journey of students. With a focus on enhancing academic performance, Dr. Gao has published research articles exploring topics such as the use of generative AI in education and the impact of travel apps on tourist behavior. Their work reflects a dedication to understanding and improving educational practices and the tourism industry. Dr. Gao collaborates with fellow researchers to investigate the drivers of various phenomena, including self-determination in learning and user experience in tourism. Through their contributions to scholarly journals, Dr. Gao shares insights and findings that contribute to the advancement of knowledge in their field. With a commitment to both teaching and research, Dr. Gao plays a vital role in shaping the academic and professional development of students and contributing to the wider body of knowledge in their field.

Publication profile:

Orcid

Google Scholar

Employment:

Dr. Ziyi Gao has been serving as a Lecturer at Yunnan University of Finance And Economics in Kunming, China, since September 2023 🏫. Specifically, Dr. Gao is affiliated with the School of Overseas Education, where they contribute to the academic development of students. Their role involves delivering lectures, guiding students, and facilitating learning experiences. Yunnan University of Finance And Economics, a prominent institution in the region, provides a dynamic environment for both teaching and research. Through their position, Dr. Gao actively engages with students and contributes to the university’s mission of fostering academic excellence and global awareness.

Research Focus:

Dr. Ziyi Gao’s research focus encompasses two main areas: the intersection of technology and tourism, and educational methodologies enhanced by artificial intelligence 📱. Through their studies, Dr. Gao investigates the impact of travel apps on tourist behavior, exploring how these applications can influence intentions and user experiences. Additionally, they delve into the use of generative AI to enhance academic performance, particularly in business education, employing an interactive-constructive-active-passive (ICAP) self-determination perspective. By exploring these topics, Dr. Gao contributes to a deeper understanding of the role of technology in shaping both the tourism industry and educational practices, paving the way for innovative advancements in these fields.

Publication Top Notes: