Assist. Prof. Dr. Tracy Khan, University of Wisconsin Whitewater, United States
Assist. Prof. Dr. Tracy A. Khan is an Assistant Professor in the Department of Marketing at the University of Wisconsin-Whitewater. She holds a Ph.D. in Business Administration from the University of Rhode Island and an M.B.A. in Data Analytics from the University of New Haven. Dr. Khan has extensive industry experience, including roles at Yelp and 90 Degree Benefits. Her research focuses on digital marketing, consumer behavior, and social media strategies, with several publications in notable journals. Dr. Khan is dedicated to teaching and mentoring students, enhancing their skills in marketing and sales. 📈📚🌍
Publication Profile
Google Scholar
Academic Background
Dr. Khan holds a Ph.D. in Business Administration with a focus on Marketing from the University of Rhode Island. Her academic journey also includes an MBA in Data Analytics and dual Bachelor’s degrees in Global Business and Environmental Business. This diverse educational background equips her with a well-rounded understanding of marketing in various contexts.
Professional Experience
Dr. Khan has a rich blend of teaching and industry experience. Her previous roles include instructing at the University of Rhode Island and working as a Director of Marketing, where she successfully implemented digital marketing strategies. This combination of academic and practical expertise enhances her research perspectives and teaching methodologies.
Research Contributions
Dr. Khan’s research is both prolific and impactful, with publications in notable journals such as the Journal of Research in Interactive Marketing and contributions to books addressing sustainable value creation. Her works explore critical topics like digital activism, consumer behavior, and the role of AI in marketing. With multiple publications under review and works in progress, her commitment to advancing knowledge in marketing is evident.
Awards and Recognition
Dr. Khan has received multiple awards acknowledging her teaching excellence, research contributions, and commitment to diversity and inclusion in academia. The Dean’s Excellence Award and the Best Talk Award at the Society of Consumer Psychology Conference are notable accolades that reinforce her qualifications.
Research Focus
Assist. Prof. Dr. Tracy Khan’s research focuses primarily on digital marketing, particularly the dynamics of consumer behavior in the context of social media. Her work examines the impact of online interactions, such as the unintended consequences of negative comments on brand posts, and emphasizes value creation through innovative marketing strategies. Dr. Khan is also interested in how fun in marketing communications can influence consumer behavior and promote positive change. Her contributions to interactive marketing and consumer psychology underscore the importance of understanding consumer interactions in the digital landscape. 📊💻🛍️✨
Conclusion
Assist. Prof. Dr. Tracy Khan’s strong educational foundation, extensive research output, active participation in the academic community, and recognition for excellence in teaching and leadership make her a highly suitable candidate for the Research for Best Researcher Award. Her continued commitment to innovation in marketing research will undoubtedly contribute to the field’s advancement and inspire future scholars.
Publication Top Notes
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Cutting-edge research in social media and interactive marketing: a review and research agenda
Fun in Marketing Communications and Implications for Consumer Behavior Change