Dr. Ahmad Shajrawi, Middle East University, Jordan
Dr. Ahmad A. I. Shajrawi is an accomplished academic and researcher from Zarqa, Jordan, with a PhD in Marketing from Aligarh Muslim University (2005), a Master’s in Marketing (2016), and a Bachelor’s in Computer Science (2021) from Zarqa University. Currently an Assistant Professor at Middle East University, he specializes in digital marketing and social media. With extensive teaching experience at various Jordanian colleges and the Directorate of Education, he also delivers training in programming, graphic design, and management. Dr. Shajrawi has authored/co-authored numerous research papers in reputed journals and conferences on digital marketing, consumer behavior, leadership, and ICT. He holds a published patent and has co-authored three academic books. He is an editorial board member and reviewer for international journals and actively participates in global conferences. Fluent in Arabic, English, and proficient in French, Dr. Shajrawi is known for his interdisciplinary approach, innovation in marketing strategies, and commitment to advancing research and education in Jordan
Publication Profile
Google Scholar
Educational Background
Dr. Ahmad A. I. Shajrawi possesses a strong academic foundation that bridges both marketing and computer science, reflecting his interdisciplinary expertise. He earned his PhD in Marketing in 2021 from the prestigious Aligarh Muslim University (AMU), India, where he developed advanced research skills and strategic insights into consumer behavior and digital marketing. Prior to that, he completed his Master’s Degree in Marketing in 2016 from Zarqa University, Jordan, deepening his understanding of market dynamics and managerial practices. Dr. Shajrawi began his academic journey with a Bachelor’s Degree in Computer Science from Zarqa University in 2005, equipping him with strong technical competencies in programming and information systems. This unique combination of technical and marketing education has enabled him to effectively integrate digital tools with strategic business applications. His diverse educational background underpins his success as an educator, researcher, and digital marketing expert, contributing significantly to both academia and industry in Jordan and beyond.
Professional Experience
Dr. Ahmad A. I. Shajrawi has amassed a diverse and impactful career in education, combining managerial, teaching, and technical expertise. Currently, he serves as an Assistant Professor at the Faculty of Business, Middle East University, where he specializes in teaching digital marketing and social media, contributing to the academic growth of future business leaders. His professional journey began at the Directorate of Education for the First Zarqa District, where he worked as a teacher from 2005 to 2010 and again from 2008 to 2018, playing a key role in foundational education. Between 2019 and 2023, he held lecturer positions at several prominent Jordanian institutions, including Zarqa National College, Khawarizmi College, Islamic Society College, and Hittein College, focusing on graphic design. His extensive experience reflects a strong commitment to educational development, skill enhancement, and digital innovation, underlining his reputation as a well-rounded academic and mentor in Jordan’s higher education landscape.
Teaching and Training Expertise
Dr. Ahmad A. I. Shajrawi brings extensive teaching and training experience across a range of technical and business disciplines, reflecting his interdisciplinary strengths. He has conducted comprehensive training in Graphic Design, covering industry-standard tools such as Adobe Photoshop, Adobe Illustrator, CorelDRAW, and Adobe Flash, equipping students with practical design and creative skills. In the area of digital literacy, he has provided instruction in ICDL (International Computer Driving License), ensuring proficiency in essential computer applications. His expertise in programming languages includes VB.NET, Visual Basic, ASP.NET, C++, and Java, demonstrating his ability to bridge the gap between business and technology through applied coding and development knowledge. Additionally, Dr. Shajrawi has taught core business concepts through courses like Principles of Management, enabling learners to understand organizational structures and leadership fundamentals. His well-rounded teaching portfolio highlights his commitment to delivering versatile, career-ready skills to students across business and technology domains
Research Focus
Dr. Ahmad A. I. Shajrawi’s research primarily focuses on the intersection of digital marketing, corporate sustainability, consumer behavior, and technology-driven business strategies. His scholarly contributions span topics such as the impact of digital marketing on business model adoption, the role of leadership and motivation in telecommunications, service quality’s influence on customer loyalty, and crisis management in higher education. Additionally, Dr. Shajrawi explores contemporary themes like green marketing, artificial intelligence integration, sustainable supply chains, and mobile marketing strategies. His work often integrates corporate social responsibility, employee engagement, and ICT applications, especially in emerging markets like Jordan. By collaborating on interdisciplinary studies involving business, marketing, sustainability, and technology, he offers valuable insights into modern business challenges and innovative solutions. His growing citation record and publication diversity position him as an influential researcher in digital business transformation and sustainable marketing practices, contributing significantly to academic and practical advancements in the field.
Publication Top Notes
📘 Societal sustainability consciousness and corporate responsibility uptake in Jordan – Cited by: 16 | Year: 2024 🌍📊
📘 Crisis management strategies during COVID-19 in Jordanian universities – Cited by: 14 | Year: 2021 🏥🎓
📘 International Marketing in the Modern Era – Cited by: 7 | Year: 2020 🌐📈
📘 The role of technology in enhancing business processes – Cited by: 5 | Year: 2023 💻⚙️
📘 Leadership impact on employee motivation in Jordan’s telecom sector – Cited by: 4 | Year: 2023 📞👥
📘 Digital marketing’s role in BIM adoption in Jordanian interior design – Cited by: 3 | Year: 2024 🏗️📱
📘 Brand effect on purchase decision: Zain Telecom case study – Cited by: 3 | Year: 2020 🛍️📶
📘 Sustainable leadership in family-owned businesses – Cited by: 2 | Year: 2025 👨👩👦🌱
📘 Sustainable supply chain management for reducing carbon footprint – Cited by: 2 | Year: 2025 🚛🌍
📘 ICT impact on tourism marketing in Jordan – Cited by: 2 | Year: 2021 🏞️💼
📘 Jordan’s economic growth and its effect on poverty and inequality – Cited by: 1 | Year: 2025 📉🏦
📘 Mobile Marketing in the Digital Era – Cited by: 1 | Year: 2023 📲🛒
📘 Digital marketing strategy for boosting e-commerce sales – Year: 2025 🛍️📊
📘 Green marketing’s effect on accounting performance with AI – Year: 2025 ♻️🤖
📘 Employee engagement in corporate sustainability initiatives – Year: 2025 👨💼🌿