Dr Lovemore Chikazhe, Chinhoyi university of technology, Zimbabwe
Dr. Lovemore Chikazhe is a marketing expert with a DPhil in Marketing from Chinhoyi University of Technology (2020). He specializes in customer satisfaction, loyalty, and service quality, with a focus on higher education and business research. đ§âđ« Dr. Chikazhe has 8 years of teaching experience across several institutions, including Chinhoyi University of Technology, University of Namibia, and Midlands State University. đ He has authored numerous publications in journals such as Cogent Business & Management and Journal of Marketing for Higher Education. đ He is also an editorial reviewer for prestigious publishers like SAGE and Cogent Education. âïž
Publication Profile
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Academic Qualification
Dr. Lovemore Chikazhe holds a DPhil in Marketing from Chinhoyi University of Technology (2017-2020), where his thesis explored the mediating role of customer satisfaction and loyalty in the relationship between service quality and job performance, focusing on the perceptions of university graduates in Harare, Zimbabwe. He also earned a Post Graduate Diploma in Higher Education (2016), a Master of Science in Strategic Management (2014), and an Honours Degree in International Marketing (2010). His academic journey highlights his dedication to higher education, strategic management, and marketing research. đđ
Experience
Dr. Lovemore Chikazhe has been a dedicated lecturer for over 8 years, contributing significantly to higher education. Currently a lecturer at Chinhoyi University of Technology (2019-present), he teaches at various levels, including project supervision for DPhil, MPhil, MSc, and first-degree students. He also covers courses in Strategic Marketing Management, Business Research Methods, Buyer and Consumer Behavior, and Advanced Consumer Science. Dr. Chikazhe has held part-time roles at the University of Namibia (2022-2023) and Midlands State University (2022-present), supervising DBA and DPhil students. His previous experience includes teaching at the Catholic University of Zimbabwe and Zimbabwe Open University. đđšâđ«đ
Editorial and Conference ContributionsÂ
Dr. Lovemore Chikazhe is a prominent figure in business and marketing research, contributing significantly through his editorial work for prestigious publishers like SAGE and Cogent Education. His active engagement in scholarly communities is further demonstrated by his involvement in conference papers, particularly on topics such as e-learning models and supplier relationship management in Zimbabwe. These contributions reflect his dedication to advancing research and knowledge in these fields. Dr. Chikazheâs expertise and scholarly activities make him an influential voice in the academic world. đĄđ
Research Focus
Dr. Lovemore Chikazhe’s research primarily focuses on the intersection of customer satisfaction, service quality, loyalty, and employee performance within the service sector, particularly in banking and entrepreneurship contexts in Zimbabwe. His work explores mediators and moderators influencing these relationships, such as employee training, empowerment, and motivation. Dr. Chikazhe also investigates social media impact on consumer behavior, specifically eWOM, and entrepreneurship challenges, especially concerning women’s sustainability in rural settings. His contributions extend to digital transformation in customer relationship management (CRM) in banking. đđđŒđĄđ±
Publication Top Notes
Mediators of the relationship between service quality and customer loyalty: Evidence from the banking sector in Zimbabwe
Understanding mediators and moderators of the effect of customer satisfaction on loyalty
The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates
Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province
Promotion of perceived service quality through employee training and empowerment: the mediating role of employee motivation and internal communication
Examining the influence of social media eWOM on consumersâ purchase intentions of commercialized indigenous fruits (IFs) products in FMCGs retailers
Socio-Economic Implications of Covid19 Pandemic to Women Entrepreneurs: A Case of the Informal Sector in Zimbabwe
Buttressing customer relationship management through digital transformation: Perspectives from Zimbabweâs commercial banks