Researcher at Middlesex University, United Kingdom.
Dr. Tareq Aldlimi is a distinguished academic and researcher specializing in influencer marketing, consumer behavior, and digital media analytics. Based in London and Riyadh, he has made significant contributions to marketing research, with publications in high-impact journals. His expertise spans systematic literature reviews, content analysis, and advanced data analytics. With a passion for bridging academia and industry, he actively explores the evolving landscape of digital engagement. Dr. Aldlimi combines a strong academic background with hands-on experience in business strategy and innovation, making him a thought leader in the field of digital marketing and consumer psychology.
Publication Profile
Orcid
Academic Background 🎓
Dr. Tareq Aldlimi earned his PhD in Business & Management with a specialization in Influencer Marketing from Middlesex University, London (2024). He holds an MSc in Entrepreneurship and Innovation from Queen Mary University, London (2020). Additionally, he completed an MBA in Finance from Prince Sultan University, Riyadh (2012), and a BSc in Finance from the same institution (2010). His academic journey reflects a strong foundation in business, finance, and marketing, equipping him with the analytical and strategic skills necessary to conduct impactful research in consumer behavior and digital marketing.
Professional Experience 💼
Dr. Tareq Aldlimi has extensive experience in research, academic writing, and digital marketing analytics. His expertise includes conducting systematic literature reviews, developing theoretical frameworks, and utilizing quantitative and qualitative methodologies. He has contributed to major journals, providing insights into influencer marketing and digital consumer behavior. Additionally, he has worked in business strategy and innovation, applying his research to real-world marketing challenges. His technical skills include data analysis using SPSS, NVivo, and Excel. With a keen focus on bridging research with industry practices, he continues to contribute valuable insights to both academia and the business world.
Awards and Honors 🏆
Dr. Tareq Aldlimi has been recognized for his outstanding contributions to marketing research, earning accolades for his work in influencer marketing and digital consumer engagement. His research publications in top-tier journals highlight his dedication to advancing knowledge in the field. He has received honors from academic institutions for his excellence in business and marketing studies. His achievements in academic writing, data analytics, and theoretical framework development have positioned him as a respected figure in digital marketing research. His work continues to gain recognition for its impact on marketing strategies and consumer behavior analysis.
Research Focus 🔬
Dr. Tareq Aldlimi’s research focuses on influencer marketing, digital consumer behavior, and engagement strategies in online spaces. His work explores how users interact with digital content, examining key drivers of consumer decisions and the role of social media influencers in shaping perceptions. He specializes in systematic literature reviews, content analysis, and thematic research methodologies. His studies provide insights into the evolving dynamics of digital trust, audience verification behavior, and the effectiveness of influencer marketing campaigns. By integrating advanced analytics, his research contributes to understanding how digital engagement influences brand-consumer relationships.
Publication Top Notes
Engagement in Influencer Marketing: A Systematic Review of Key Drivers, Behaviors, and Future Research Directions
Year: 2025 📅
Conclusion
Dr. Tareq Aldlimi is a highly accomplished researcher specializing in influencer marketing, with a PhD in Business & Management and publications in esteemed journals like Journal of Consumer Behaviour and Qualitative Market Research: An International Journal. His research addresses contemporary digital marketing challenges, demonstrating expertise in systematic literature reviews, quantitative and qualitative methodologies, and theoretical framework development. His technical proficiency in data analysis (SPSS, NVivo) further enhances his empirical research capabilities. While his contributions are significant, his candidacy for the Best Researcher Award would be further strengthened by factors such as research impact, citation count, and involvement in academic collaborations, conferences, and grants.